Where fables meet funnels
We started Fables & Funnels because too many good books disappear on launch day. Beautiful writing deserves a plan, and a plan deserves a story worth telling.
Help every author we work with reach the readers they wrote for
Most authors are handed a manuscript and wished luck, or handed a marketing package with no understanding of the book. We do both, together, so the story and the strategy are always pulling in the same direction.
Today that also means helping books show up where readers now look: in search results and in AI-generated recommendations.
What we stand for
Craft with care
Every sentence earns its place.
Honest direction
We say what's true, not what's easy.
Reader first
We build for the people who'll read your book.
True partnership
Your goals set the pace and the plan.
A note from our founder
“I've spent my career on both sides of the page: writing stories and selling them. I've seen brilliant authors give up because no one showed them how readers actually find books.
When you work with us, you'll get the truth about your book, a team that cares about it as much as you do, and a plan you understand. Your name on the cover, your voice on every page, and readers who stay.”
Avery Collins
Founder, Fables & Funnels
The people behind your book
Avery Collins
Founder & Lead Strategist
Two decades of storytelling across publishing and brand marketing.
Specialty: Positioning books for the right readers
Jordan Hayes
Head of Ghostwriting
Has shaped memoirs and business books for leaders across industries.
Specialty: Capturing an author's true voice
Morgan Reid
Book Marketing Director
Runs launch campaigns across BookTok, email and Amazon.
Specialty: Launch roadmaps that build momentum
Taylor Brooks
AI Discoverability Lead
Bridges classic SEO with how AI platforms recommend books.
Specialty: SEO, GEO and GEM
How we compare
| What you get | Fables & Funnels | Typical agency |
|---|---|---|
| Writing and marketing under one roof | ||
| You keep 100% of rights and royalties | ||
| AI discoverability (GEO/GEM) built in | ||
| Dedicated project manager | ||
| Milestone-based payments | ||
| Guaranteed bestseller promises |
Commitments you can hold us to
100% ownership
All rights and royalties are yours.
Full confidentiality
NDA offered before you share a word.
Clear revision rounds
Defined in writing at every milestone.
Milestone payments
Pay as work is delivered and approved.
Honest expectations
No guaranteed-bestseller claims. Ever.
“My romance series finally found its readers. The BookTok campaign and ARC team brought in reviews I never thought possible.”
Danielle R. · Romance author
“They understood the pacing a thriller needs and helped me tighten every chapter.”
Marcus W. · Thriller author
“My picture book went from idea to Amazon page with a team that truly cared about young readers.”
Elena G. · Children's book author
Ready to bring your book to readers?
Book a free, no-pressure consultation. We'll listen, give honest advice, and map out what your book needs next.