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FFables & Funnels
How we work

A clear path from first call to launch and beyond

No black boxes. You'll always know what's happening, what's next and what you're approving.

How it works

Four steps from idea to readers

1

Discover

A deep-dive call to understand your goals, readers and the story only you can tell.

2

Craft

We write, edit and polish, with your feedback shaping every milestone.

3

Launch

A tailored launch plan across Amazon, social, email, press and AI discovery.

4

Grow

Momentum campaigns and discoverability work keep your book finding new readers.

In detail

Every step of the journey

  1. 1

    Free consultation

    A relaxed 30-minute call about your book, goals and timeline. No pressure, no obligation.

  2. 2

    Proposal & custom quote

    A written plan with scope, milestones, timeline and an itemised quote.

  3. 3

    Agreement & NDA

    Clear terms confirming your 100% ownership, revision rounds and payment schedule.

  4. 4

    Kickoff

    You meet your project manager and creative team. We set up shared timelines.

  5. 5

    Creation

    Writing, editing, design and campaign building happen in milestone batches you approve.

  6. 6

    Launch

    Coordinated release across retailers, email, social, press and AI discovery.

  7. 7

    Beyond launch

    Momentum campaigns, reporting and ongoing discoverability support.

What working with us looks like

Week-by-week timelines

Typical examples. Your exact plan is tailored to your book.

A typical ghostwriting project

  1. Week 1

    Discovery & kickoff

    Goals, audience and voice interviews. NDA signed.

  2. Weeks 2–3

    Outline & voice guide

    Chapter-by-chapter outline for your approval.

  3. Weeks 4–6

    Sample chapter

    First chapter drafted to calibrate tone and style.

  4. Weeks 7–18

    Full draft

    Chapters delivered in batches with feedback rounds.

  5. Weeks 19–22

    Revisions & edit

    Agreed revision rounds, line edit and proofread.

  6. Week 23+

    Handover

    Final manuscript, ready for design and publishing.

A typical book launch

  1. Weeks 1–2

    Positioning audit

    Title, blurb, cover, categories and keyword review.

  2. Weeks 3–6

    Pre-launch build

    Reader magnet, email funnel, ARC team and mockups.

  3. Weeks 7–9

    Hype campaign

    Countdown, influencer outreach and BookTok content.

  4. Week 10

    Launch week

    Coordinated push across email, social, ads and press.

  5. Weeks 11–16

    Momentum

    Reviews, newsletter swaps and ad optimisation.

  6. Ongoing

    Discoverability

    SEO, GEO and GEM to keep readers finding you.

Our promise

Commitments you can hold us to

100% ownership

All rights and royalties are yours.

Full confidentiality

NDA offered before you share a word.

Clear revision rounds

Defined in writing at every milestone.

Milestone payments

Pay as work is delivered and approved.

Honest expectations

No guaranteed-bestseller claims. Ever.

“My romance series finally found its readers. The BookTok campaign and ARC team brought in reviews I never thought possible.”

Danielle R. · Romance author

“They understood the pacing a thriller needs and helped me tighten every chapter.”

Marcus W. · Thriller author

“My picture book went from idea to Amazon page with a team that truly cared about young readers.”

Elena G. · Children's book author

Ready to bring your book to readers?

Book a free, no-pressure consultation. We'll listen, give honest advice, and map out what your book needs next.

Book a Consultation