Skip to content
FFables & Funnels
Funnels

Marketing that finds your readers

Launch plans, campaigns and systems built around your book, your genre and the readers most likely to love it.

19 services

The complete book marketing toolkit

Choose a single service or let us combine the right mix into one coordinated campaign.

Polish before promotion

We'll be honest about your book first

Our Positioning & Polish Consulting reviews your premise, title, blurb, cover, series strategy and author presence before a single ad runs.

Marketing amplifies what's already there. Making sure it's ready is the kindest, most cost-effective thing we can do for your launch.

What working with us looks like

A typical book launch

Book launch, week by week

  1. Weeks 1–2

    Positioning audit

    Title, blurb, cover, categories and keyword review.

  2. Weeks 3–6

    Pre-launch build

    Reader magnet, email funnel, ARC team and mockups.

  3. Weeks 7–9

    Hype campaign

    Countdown, influencer outreach and BookTok content.

  4. Week 10

    Launch week

    Coordinated push across email, social, ads and press.

  5. Weeks 11–16

    Momentum

    Reviews, newsletter swaps and ad optimisation.

  6. Ongoing

    Discoverability

    SEO, GEO and GEM to keep readers finding you.

“My romance series finally found its readers. The BookTok campaign and ARC team brought in reviews I never thought possible.”

Danielle R. · Romance author

“They understood the pacing a thriller needs and helped me tighten every chapter.”

Marcus W. · Thriller author

“My picture book went from idea to Amazon page with a team that truly cared about young readers.”

Elena G. · Children's book author

Let's plan a launch that lasts

Book a free, no-pressure consultation. We'll listen, give honest advice, and map out what your book needs next.

Book a Consultation