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FFables & Funnels
Flagship service

Be found in search and in AI answers

Readers no longer only browse shelves or search Google. They ask ChatGPT, Perplexity and Google AI Overviews for recommendations. We help your book show up in both worlds.

The shift

How readers find books has changed

For years, discovery meant bookstore shelves, Amazon search and Google. Those still matter. But a growing number of readers now ask an AI assistant: “What should I read next?”

AI tools build their answers from what's published about you across the web. If that information is thin, inconsistent or missing, your book may simply not be mentioned. We fix that, in plain language and with no false promises.

Plain-language guide

SEO, GEO and GEM, explained

SEO

Search Engine Optimization

Making sure your author website, book pages and bios rank when readers search Google and Bing for books like yours.

When someone types “best memoirs about grief”, you want to be on page one.

GEO

Generative Engine Optimization

Shaping the information AI tools learn from, so ChatGPT, Perplexity and Google AI Overviews describe your book accurately and mention it.

When someone asks an AI “recommend a cosy fantasy series”, you want to be in the answer.

GEM

Generative Engine Marketing

Active campaigns that build the reviews, mentions, interviews and citations AI platforms rely on when they choose what to recommend.

It's the outreach that gives AI tools more reasons to trust your book.

What we optimize

Every place readers and AI look

Author bios

Clear, consistent bios everywhere you appear.

Book metadata

Titles, subtitles, categories, keywords and descriptions.

Website content

Pages written for readers and understood by machines.

Structured data

Schema markup for books, authors, reviews and events.

Online presence

Goodreads, Amazon, podcasts, press and social profiles aligned.

Who it's for

Built for authors who want to be found

If your book is out (or nearly out) and you want it to keep finding readers year after year, discoverability work compounds over time.

  • Authors launching a new book
  • Backlist authors wanting new readers
  • Business authors building authority
  • Coaches and speakers whose book is their calling card
  • Publishers managing multiple titles

An honest note: no one can guarantee placement in AI answers. What we can do is make your book's information complete, consistent and credible, which gives it the best chance.

“My romance series finally found its readers. The BookTok campaign and ARC team brought in reviews I never thought possible.”

Danielle R. · Romance author

“They understood the pacing a thriller needs and helped me tighten every chapter.”

Marcus W. · Thriller author

“My picture book went from idea to Amazon page with a team that truly cared about young readers.”

Elena G. · Children's book author

Make your book easy to find, everywhere

Book a consultation and we'll review how your book currently shows up in search and AI tools.

Book a Consultation