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FFables & Funnels
Writing

What a ghostwriter actually does

Fables & Funnels Editorial · 7 min read

Interviews, outlines, drafts and revisions: a transparent look at the ghostwriting process.

Start with your reader

Every good decision about a book, from title to ad copy, starts with a clear picture of who it's for. Write down three books your ideal reader loved last year. That list will shape your categories, keywords and the comparisons you make in your marketing.

Be consistent everywhere

Your author bio, book description and key facts should match across your website, retailers, Goodreads and social profiles. Consistency helps readers trust you, and it helps search engines and AI tools describe you accurately.

Plan beyond launch week

Launch week matters, but most books find their readers over months. Build a simple plan for reviews, newsletter swaps and content that keeps your book visible long after release.

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“My romance series finally found its readers. The BookTok campaign and ARC team brought in reviews I never thought possible.”

Danielle R. · Romance author

“They understood the pacing a thriller needs and helped me tighten every chapter.”

Marcus W. · Thriller author

“My picture book went from idea to Amazon page with a team that truly cared about young readers.”

Elena G. · Children's book author

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